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Jaron was a sales and marketing executive at a major record label for years. Over the last 10 he started collecting antiques on the side, slowly filling his garage in Kensington (which he likes to call "South Slope"). When it started to burst at the seams, he knew what he had to do. He had to sell. And sell he did.

Dubbing himself "Jarontiques" (where everything is "Jaronteed!"), Jaron's first public foray into "the business" was Day One of the Flea, and it was nothing less than inspiring. For the next he year plotted his transition from Executive to Dealer, closing the deal this spring and going full Flea.

When Jaron was a wee tween, he scoured with his grandparents—they collected antiques, he baseball cards. Now fully bearded, Jaron specializes in mid-century modern Blenko Glass—brightly colored, clean lines, highly sought-after pieces—decorative arts, table clocks, and other perfectly unique pieces for the home.

J-Rock always comes correct at the Flea: constantly switching up his booth, giving 110% on his display (all yellow one day, all wood another, grouping random things together), and dedicating himself to the art of collecting in a way that makes him a leader of sorts among the Flea's next-gen coterie. (He's even got a super-snazzy new website now, too.)

And owls. Part of marketing and selling is paying attention to the market—and in this one, owls dominate, says J. He's gone deep into research on the habits and variations of owls, and the quality and quantity of owl items in his booth never ceases to amaze.

Check out Jarontiques in Fort Greene (V5) and under the Bridge (F-12) pretty much every durned weekend. He's a hoot!

Posted by JessicaBK at 10:43 AM | Comments (1)
Categories: Vendor of the Week, blog

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