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They weren't even planning on going into business so soon. Sure, Jen and Liz knew in culinary school they worked well together and got along super-duper, but they didn't think it would all happen so quickly....

Jen and Liz both graduated from the French Culinary Institute in SoHo about a year ago. While working their respective food-related jobs (Jen cooks and delivers food and Liz works for Roni Sue, the Essex St. Market chocolatier), they were still finding time to cook, eat, and talk about food while cooking and eating. One day they decided to make a candy bar--you know, for fun. And then The New York Times article came out. You know, the one with Eric in the center of Brooklyn's hottest foodies? Jen and Liz thought, "Hmmm. Let's bring our new candy bar to the Flea and just try to sell it." They brought him some samples at Flea HQ, including their insane honeycomb treat, and got the coveted go-ahead.

From candy experimentation to full incorporation of their business, Liddabit was up and running in a couple months after their launch at the Flea in April. (A New York mag plug before they started didn't hurt.) Their signature King Bar is filled with all sorts of goodness like brown sugar/brown butter cookie, peanut butter nugget, and fresh banana ganache. They also rock a coconut lime bar, beer-pretzel-and-salt caramels (omg, i want that), a perfect peanut-butter-and-jelly bar (healthy!), and that honeycomb thing, just to name a few.

But that is really just the tip of the of the sundae. Their products change seasonally and week-to-week based on whimsy and random inspiration, so your tastebuds will always have a surprise treat. (Listen to this Hey Brooklyn online radio interview for a candy-science dissertation.) And they use all biodegradable packaging so you can gorge guilt-free.

Check Liddabit at the Flea every Saturday in Fort Greene in E6 and soon at fine artisanal stores like Greene Grape Provisions.

Posted by JessicaBK at 3:10 PM | Comments (1)
Categories: Vendor of the Week, blog

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